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Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

Burger King returns to ‘Star Wars’ galaxy as turnaround push endures
Key Takeaways

Read this first — then go as deep as you need.

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

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This article was compiled by GlobalSell News from publicly available reporting and has been edited for clarity and length. For full details, read the original source.

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