Social

YouTube's recently updated method for counting views on long-form content is significantly overstating actual engagement. New data from Agentio indicates these public view counts are inflated by as much as 40%. This revision marks a notable departure from previous metrics, which…

X is moving to make its proprietary X Money system the exclusive method for US creators to receive earnings from Original Content Rewards and subscriptions. This strategic shift will centralize financial transactions within the platform, phasing out other cashout options.

SanDisk is preparing to launch an innovative marketing campaign on September 2, centered around a mysterious, highly skilled gamer on Twitch. This initiative aims to promote its Optimus SSD line by showcasing the product's performance as the masked competitor challenges prominent esports stars.

The Federal Trade Commission (FTC) is reportedly finalizing a complaint against YouTube. The action alleges the platform misrepresents its content moderation policies, specifically how its stated rules are applied in practice. This potential enforcement action centers on a significant disparity between policy presentation and actual execution.

Unilever-owned personal care brand Dr. Squatch is strategically reorienting its marketing efforts, moving away from conventional advertising. The company is investing in direct consumer experiences, particularly through a partnership with popular streamer IShowSpeed, to engage Gen Z and foster authentic connections.

Bluesky is implementing a new 'algorithmic opt-out' feature, enabling users to limit their posts' visibility solely to their followers. This development addresses a user desire for more control over content distribution, moving away from pervasive algorithmic amplification.

Meta Platforms is poised to finalize a significant settlement, potentially reaching $18 billion, with multiple U.S. states over allegations that its platforms have negatively impacted young users. This monumental agreement would mark a critical moment for social media regulation…

A recent class-action lawsuit filed against Twitch and Amazon alleges unauthorized use of streamer content for training Amazon's AI products. The suit contends that Amazon's commercialization of AI provided an 'overwhelming incentive' to acquire vast amounts of training data with…

TikTok has agreed to a $400 million settlement with the U.S. Justice Department to resolve a child privacy lawsuit initiated in 2024. The agreement follows the DoJ's acknowledgment of significant privacy protection enhancements made by the popular app. This marks a substantial re…

Meta is implementing an automated system for ad display options, which will prevent brands from explicitly choosing which apps receive their promotions. This change signifies a shift towards greater algorithmic control over ad distribution across the platform's network.

Patreon CEO Jack Conte is signaling a significant strategic pivot, characterizing the current internet landscape as a "failed promise" for creators. This sentiment underpins an ambitious rollout of 30 new and revamped content tools, suggesting a direct challenge to established platforms like YouTube and TikTok.

U.S. Senators are demanding answers from TikTok regarding a reported experiment where the platform disabled a crucial safeguard intended to protect users from an overwhelming influx of harmful content. The move, allegedly conducted to assess the feature's impact on user engagement, has sparked significant concern among lawmakers.