Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native […]
How native CTV is solving the channel’s attention problem
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This article was compiled by GlobalSell News from publicly available reporting and has been edited for clarity and length. For full details, read the original source.