A leading creator in the sports category is turning his channels and offline ventures into a full-fledged business. Jesse Riedel, the 27-year-old basketball aficionado known online as Jesser, has announced the formation of a holding company called JesserCo. The arms of JesserCo will include Jesser Media, which will encompass the titular creator's content business, and Bucketsquad, his rapidly growing apparel brand. Riedel himself will serve as the Founder and CEO of the overarching JesserCo comp
Jesser makes moves off the court to turn his sports content empire into a business
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This article was compiled by GlobalSell News from publicly available reporting and has been edited for clarity and length. For full details, read the original source.